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Marketing on Social Media
Introduction
When many of us hear the word marketing, we probably think of just the spending aspect of making a particular thing (event, brand, business, etc.) known. This post will enlighten you on the ways you can market whatever thing you want to market and how to go about them
Before we dive into that, there is something you must know and be aware of; Targeted Audience. Before creating any social media page, understanding your targeted audience is very important. Target audience are simply those who are directly or indirectly in need of your services. Such as Public, Male above 40, Business owners, Children, Parents, Nursing mother, etc. Depending on what your brand/business is all about.
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Content Creation
Before anything, you must have a laid down schedule of how to create a content even before starting. This way, you will be able to maximize whatever you want to push out to your audience. Content creation revolve around posts, schedules, headlines etc. (I.e. Text, images, videos, etc.). You must know that consistency in content creation gives you an upper hand over your competitors. Consistency in content usage and color is a plus for you.
You must also know that a good representation is essential (I.e graphical images, videos etc.). If possible, create a nice graphical image from time to time to keep your audience engaged or tomake your page stand out. With all this, as time goes on, your brand/business will keep getting much attraction. Before you know it, it will demand an upgrade from you in term of your contents and other things.
Product/Service Promotion
We have quite a number of ways to promote products, services or the business, one of which is running advertisements. You can run advertisement on any of the social media. One thing you should understand about running advertisement especially with meta app(facebook, Instagram, whatsapp); is that the more adverts you run, the lesser the rate becomes. If you run an advert for $80 to reach 5000 people like two times. Subsequently, it might be $80 to reach 7000 people.
Follow-ups
When creating a marketing strategy, a follow up is very important. There are several ways to do follow ups. This includes creating an update about things that were posted initially, reaching out via direct messages (DMs), making public announcements, tagging, etc.
We hope this post helps you and answer your questions.
